Our commitments to responsible and human-centered fashion
At Elora, our commitment goes beyond fleeting trends.
Our vision? A fashion industry that celebrates women and respects our environment.
Every day, we integrate sustainable practices into every step of our business.
Perfection doesn't exist, but we move forward with determination toward an ideal:
creating a more beautiful world, together.
Environmental commitments: meaningful, sustainable fashion
Against fast fashion
At Elora, we say no to the fast pace and excesses of fast fashion. With just four collections a year, we focus on durable pieces, designed to transcend seasons without ever losing their style.
Our clients, ever more loyal, choose Elora for the quality and style of our creations. This growing trust makes our brand a timeless reference, one that stands the test of time and supports women through every moment of their lives.
Choosing Elora means embracing a more mindful approach to fashion: clothes designed to last, to be worn and loved for years, far from fleeting trends. Wearing Elora also means actively supporting a more responsible model, where every purchase truly matters.
Materials that make you proud
85% of our collections are made from eco-friendly materials. Our goal: 100% eco-friendly materials by 2027.
Over 80% of our jeans have a green EIM score. (Environmental Impact Measuring: a system that evaluates the environmental impact of textile production processes, including water, energy, and chemical consumption).
European REACH standards respected for your health. (A European regulation that governs the use of chemical substances to protect human health and the environment).
Mohair removed out of respect for animal welfare. Elora is committed to animal protection.
Our CSR approach
At Elora, we do fashion differently. Our 2024 Carbon Footprint Report confirms that our home sales model is already more responsible: fewer trips, fewer emissions, more togetherness. And this is just the beginning!
We group deliveries to reduce the impact of transport, we use recycled packaging, and our sites, eco-designed to BBC standards, operate in tune with the small actions that make a real difference. Because ultimately, choosing Elora means choosing a bold style… and fashion that cares for you and the planet.
Revealing women in all their splendor
Since its creation, Elora has been committed to supporting women.
We do everything we can to ensure that every woman finds her place and flourishes, both personally and professionally.
Fashion that celebrates every woman
Our belief: every woman deserves to feel beautiful, free, and confident.
At Elora, we believe that style is a powerful way to reveal self-esteem. Our collections, available from size 32 to 52, embrace every silhouette and celebrate each woman's uniqueness. Every piece is designed to enhance your curves, accompany you through life's moments, and give you the confidence to be yourself, without compromise.
Because loving yourself fully also means daring to express yourself with elegance, originality, and confidence.
Support, fulfillment, entrepreneurship
Elora is committed to offering every woman the opportunity to pursue a career she loves, to live her passion, and to become her own boss. While being supported, our Fashion Consultants have the chance to grow and thrive through their work within a reputable company driven by strong human values.
At every stage, we support our Fashion Consultants with caring management and a training program that allows them to develop their skills and gain autonomy, at their own pace.
Elora, patron of the Good Planet Foundation
We support projects that impact both the environment and women's empowerment, for a double positive and lasting impact.
Action Carbone Solidaire (Good Planet Foundation)
Peru (2019-2020): The BosqueSeco project in Peru aimed to help women develop a sustainable Moringa industry and empower themselves through meaningful work and fair pay.
Senegal (2020-2023): The Women and Shellfish project in the Saloum Delta aimed to sustainably produce oysters and other shellfish, while improving working conditions for the women who collect them.
Malawi (2024-2025): We support a new program that provides access to clean water through solar energy, making it easier for local women to gain independence.
Fighting breast cancer
Because Elora is committed to causes that affect women, we have been supporting the Ruban Rose association for several years, a leading organization in breast cancer prevention and research.
As a partner of the Ruban Rose Challenge since 2019 and now a patron of the association, we share the messages of Pink October every year with our 1,300 Fashion Consultants and thousands of clients. With our Elora in Pink t-shirt and our awareness initiatives, we stand by our belief: together, we can promote early detection, support research, and help create a brighter, more beautiful future.
