If you’re looking to increase your income, direct sales is a thriving sector that offers many advantages. Choose a company whose values you share, that offers attractive compensation, and supports you with genuine care.
The best reward is loving “your” products
Your success depends on your ability to organize friendly gatherings where you showcase the products you offer. For a Fashion Consultant activity that really takes off, it’s essential to choose quality product lines that inspire your trust and enthusiasm—products you’d be tempted to buy yourself.
The more inspired you are by what you sell, the more convincing you’ll be with your clients!
Choosing a motivating compensation system
As a Fashion Consultant, you’ll earn a percentage on your direct sales. This is usually proportional to your sales volume, and can even increase when you reach certain milestones… which is much more attractive than a capped salary.
So, before you get started, consider the real criteria of the job:
- The commission rate offered by the companies you’re considering should be appealing… compare it to a traditional sales salary!
- You need to feel confident that you can sell enough products to make a profit—don’t forget to factor in the cost of your starter kit if it’s not provided for free.
- Your earnings will differ depending on whether you do this full-time or as a side activity alongside another job.
- Being part of a supportive team and having on-the-ground coaching from a mentor Fashion Consultant can give you a great boost at the start.
- Finally, you can achieve a rewarding status and higher income if, in the medium or long term, you build your own team of direct sales consultants.
Choosing a company that shares your values
When looking for a company to become a direct sales consultant (Fashion Consultant), it’s important to reach out to brands whose approach resonates with you. As a personal shopper, you’ll be credible when you promote the products and services of a company you genuinely appreciate. Get in touch with the companies that interest you—by email or phone at first—and try to meet your future colleagues. Some Fashion Consultants share their bios and experiences on blogs, especially at Elora…
It’s important to see if you connect well with the team, and if you share the same vision of work and client relationships.
At Elora, we always work with warmth and kindness! This is a people-focused profession, and it’s essential that you feel comfortable in your relationship with the company.
The types of training offered by the company
Make sure the direct sales company you’re interested in truly supports you from the very start of your journey. It’s important that they offer training to help you discover all their secrets, highlight their product approach, and master targeted sales techniques.
Elora offers several comprehensive training sessions for our direct sales consultants: in person, via Skype, or by phone. Even though no diploma is required to sell fashion as a Fashion Consultant, you’ll be more successful in your new role as a personal shopper after receiving training. You’ll feel more at ease, more confident, and more credible right from the start.
Elora provides your starter kit free of charge
When you start out as a direct sales consultant, you’ll need to build an initial stock to have a foundation to work from. A range of products, order forms, catalogs… all of this comes at a cost. The amount varies by company, but it can be a significant investment that might cut into your future earnings. Before you get carried away, do the math to see how many sales it will take to break even.
To help you get started as a direct sales consultant with Elora, we automatically lend you a complete collection.
Thriving sectors in direct sales
The Fashion Consultant status offers more freedom than a traditional job, but it’s crucial to choose the right direct sales company to sign with. From the very beginning, this choice determines your status, the range of products you’ll market… and therefore your earnings.
But how do you start a direct sales activity without knowing all its secrets in advance?
In France, the direct sales market generated around 4.5 billion euros in revenue in 2021. This figure confirms the growing appeal of direct sales among consumers.
Elora helps you choose a company that suits you, in a promising field. So, which direct sales sectors are booming right now? Unsurprisingly, the same major consumer trends as in stores are present, with a few unique twists. Follow the guide!
Home & Living: the #1 sector in direct sales
About 30% of sales are for products or services related to home and decor. “Feeling good at home” remains a top priority for direct sales clients in France, and cozy, cocooning products are more popular than ever.
Gastronomy and culinary arts on the podium
Nearly a quarter of direct sales are made by companies in the gastronomy and kitchen sector. This performance confirms the current sales trend in France: clients love gourmet products and baskets (coffee, honey, organic fruits and vegetables…) and all kinds of services that aim to enhance their lives. That’s why brands that make everyday cooking easier, better, or even magical are so successful.
Fashion, lingerie, jewelry, or cosmetics: feminine worlds highly valued in direct sales
If your passion leans toward products in fashion and beauty, know that these sectors are also leaders in direct sales. In fact, ready-to-wear found in traditional stores is losing ground to more creative and personalized fashion.
Positioning and quality of the direct sales company’s products
How can you be a great direct sales consultant, a true ambassador for a company, and practice your personal shopper role with conviction and passion?
The appeal of the company’s products, its sector, compensation, contract, and status are all key drivers for independent direct sales consultants.
Note that these two sectors alone represent half of the direct sales revenue in France. If you’re looking for which companies are hiring in direct sales, you now know where to look to easily find a Fashion Consultant position.
When choosing their outfits and creating their look, clients love being surrounded, enjoying an original and personalized experience… In short, they want to experience a private sales event as a magical break, whether it’s during an amateur fashion show or over a cup of coffee.
What’s more, digital marketing tools (from online shops to social media) are especially well-suited to promoting products in this sector. Fashion items (clothing, accessories, jewelry…) are trending on social media and online. Some brands even make all their sales thanks to digital marketing.
Attentive to their clients, for whom they organize private events, Fashion Consultants prioritize brands that offer higher quality and more sustainable products.
Indeed, clients’ expectations have risen in France and worldwide, with greater sensitivity to ethics, organic and fair-trade practices, and, more broadly, respect for the planet. And not just at restaurants, cafés, or markets! When it comes to clothing, lingerie, cosmetics, and more, eco-responsibility is now front and center.
To grow your network and organize attractive sales events, it’s best to fully understand the values of the brand you represent!
A company’s ethics are therefore an increasingly important factor—sometimes even more so than the details of the various independent direct sales contracts.
Join our team and become an Elora Fashion Consultant (fashion advisor).
