For over 50 years, the FVD – Fédération de la Vente Directe – has been passionately working towards the recognition and development of the 3rd distribution channel in France: that of direct selling.
The FVD, representing companies in the direct selling sector
Previously known as the National Association for Home Selling and Service (ANSVD) and then as the Home Selling Union, the term FVD (for Fédération de la Vente Directe) appeared in 2001, accompanied by a new, more impactful visual identity.
For fifty years, the FVD has established itself as the main observatory of a unique and powerful sales channel, outside of in-store and distance selling (such as the Internet): that of direct selling and its interests. Today, it is the only representative body for companies that have chosen to address consumers directly through a network of salespeople in individual sales or group sales.
What are the missions of the Fédération de la Vente Directe?
The main purpose of the Fédération de la Vente Directe is to promote the recognition of Direct Selling and its professions at both national and international levels. The FVD works with member companies, public authorities, and consumers to strengthen the reputation of this distribution model. In France, in 2015, Direct Selling represented 4.04 billion euros in turnover with 640,215 people working in the sector. A very promising field that is revolutionizing employment and income!
From a regional perspective, the FVD is particularly active within the French regions, having appointed a regional President to each of the 12 zones it has established, as well as a President for the overseas territories. Thanks to the presence of a dedicated local representative, the FVD values a particularly structured network and a strong commitment to supporting companies and facilitating dialogue with all stakeholders.
Its related mission, and not the least, is to oversee the development of its member companies – more than a hundred in France today. To discover the diversity of these players, you can consult the list of home selling companies. Coming from all sectors (jewelry, food, fashion and accessories, cosmetics, etc.), the FVD provides them with multiple forms of support: legal, commercial, administrative, and media-related.
Elora, home fashion, active member of the FVD
For many years, Elora has established itself as a vdi company, a particularly active member of the FVD. Our membership in the Fédération de la Vente Directe reflects our primary desire to develop our business and that of our home sales consultants while respecting the strict rules of the Direct Selling Code of Ethics and Conduct.
From the very beginning, safety and transparency have been at the heart of our approach to supporting our team of home sales consultants. We provide them with personalized guidance in the profession of VDI (Independent Home Seller, learn more about the VDI status) thanks to a comprehensive VDI training.
Coaching, seminars, telephone hotline, marketing tools such as catalogs or brochures, mobile app, and a dedicated online space to manage their sales activity… Everything is in place to promote the personal and professional fulfillment and financial independence of our consultants.
They are the ones who speak about it best: they love and share their new careers as Sales Consultants at ELORA.
Join our team of Fashion Consultant Elora (fashion advisors) or become an Elora Hostess!
