The brand

Since 1978, we have proudly carried the legacy of at-home ready-to-wear fashion in France. As pioneers in this field, we were the first to boldly transform the shopping experience by bringing it directly to you, and today we are the undisputed leaders.

Inspired by the American model, our journey began with a simple yet visionary idea: to create unique, friendly, and personalized fashion moments right in the comfort of your home. Very quickly, these shared experiences among friends became a new way to discover fashion, far from the anonymity of traditional stores. It was more than just a sale: it was an experience, a human connection, a meeting that would revolutionize shopping in France.

In 2010, we reached a decisive milestone by becoming a brand in our own right. We surrounded ourselves with stylists and pattern makers recognized by the biggest brands to create unique collections.

Today, we are the French benchmark for home shopping and are experiencing strong European growth: Switzerland, Belgium, Luxembourg, United Kingdom, Ireland, Germany, and the Netherlands.

Driven by our desire to dress even more women and to meet the expectations of our time, we naturally evolved towards e-commerce. This transition extends and enriches the ELORA experience without ever compromising it. We maintain our premium positioning thanks to our expert Fashion Consultants, true ambassadors of our know-how and our personalized approach.

Our ambition is to cultivate professionalism through personalized support and enriching training for our teams, but above all, to offer our clients an exceptional experience.

Product quality, perfect fits, efficient service, and a personalized experience: our high standards are at your service. Responsive and passionate, we are committed to collective performance that makes us proud and ensures well-tailored creations and impeccable quality service.

We are proactive and committed, driving change.

We design original collections and imagine innovative products and concepts.

Through the ongoing support of our network, we inspire and empower our Fashion Consultants to surpass themselves and unlock their full potential.

In a constantly changing environment, we adapt and find solutions. As a forward-thinking and bold brand, Elora dares, tries, and invents new ways of doing things. This is how we learn and grow together.

Our kindness is expressed at every moment and at every level. It shines through in our collections, designed to reveal the authentic beauty of all women, embracing every silhouette so that everyone can feel beautiful, confident, and unique.

This care also extends to everyone who brings Elora to life every day. We support our team members and our Fashion Consultants in their personal and professional development, convinced that their fulfillment directly enhances the quality of our creations, our services, and the experience we offer our clients.

Elora's success story proves that it is possible to combine kindness and performance at every level of the organization. Day after day, we help our Fashion Consultants grow and succeed. It is thanks to this mindset that Elora has become one of the most professional home sales networks, and a leading name in ready-to-wear fashion in France and Europe.

We believe in the magic of working together! At Elora, nothing is built alone: collaborating hand in hand, sharing our expertise, challenging our ideas, and moving forward with joy and solidarity is what allows us to create unique collections and deliver exceptional service.

Every voice matters and every talent makes a difference. Our projects are born from collective intelligence: listening, sharing, and inspiring each other to turn the diversity of our experiences into true richness.

Because together, we go further. It's this shared energy, fueled by trust and good vibes, that makes Elora a unique and ever-evolving community.