ZOOM ON THE MOTIVATIONS OF A HOSTESS

THE CURIOSITY

Like many new experiences, door-to-door selling can be an intriguing activity: it's trendy, of course, but there are a lot of preconceived ideas about how a meeting sale really works. But why? Because it's still an insider's activity, a bit private, where you're invited.

So the hostess, whether a novice or not, will be curious to become part of such a movement, to welcome new people into her home, to exchange ideas and to learn surrounded by a group! Curiosity is a powerful motivator that you can use to motivate a hostess to organise a sales meeting. What's more, getting a sneak preview of a new collection or product can increase her interest in home sales.

ENTHUSIASM AND SHARING

Once interest has been aroused, the euphoria surrounding the event starts to grow! And that's a very good thing! Welcoming your guests in a friendly and relaxed atmosphere is the key to spending a convivial and instructive moment around a shared passion: fashion, of course! The hostess will often be impatient, even a little nervous, to welcome a group of young women into her home, right in her living room, for an afternoon of themed events. When it comes to organising a home sale, a hostess and a fashion consultant are quick to add sharing and creating a social bond to their motivation scale. Highlight the fact that she will be able to meet new people (perhaps far from her immediate circle of acquaintances), improve her knowledge of style and fashion, and have a great time!

RECOGNITION

Yes, during this special afternoon, the hostess is the centre of attention, and so much the better! Organising a home sale also means doing everything possible to ensure that your guests enjoy a pleasant interlude of alternative shopping, in the cosy setting of your home. The hostess is an essential part of the development of your business and your network. Elora home fashion consultants often reward their hostesses with a gift to thank them for the energy they put into making this experience possible. A word of thanks, a card, a gift or congratulations from the group are an invaluable source of motivation for a hostess, so don't underestimate this part!

THE AMBITION

Like the independent door-to-door saleswoman, the hostess also finds value in organising a home meeting. These home sales also respond to a list of objectives that the hostess sets herself: the desire to share her world and her passion, the desire to test her potential, the desire to fulfil herself and to be perceived differently by the group, the reasons for ambition are many for the hostess. In order to convince her and win her loyalty, you must first listen to her and understand her desire to achieve. Don't forget that the hostess has a vested interest in the success of your door-to-door sale!

If any hostesses are reading this, please tell us in the comments what motivates you to organise a door-to-door sale! We're curious ;)

Read the testimonials of our Elora hostesses.