Trustpilot

1300 shopping planners for a unique fashion experience. Join us!

menu

Menu
  • Menu
    Back
  • E-shop
      • Vêtements
        • Women's clothing
          • Jackets, Coats, Parkas
          • Jumpers, Vests
          • Shirts, Tunics
          • Skirts, Dresses, Shorts
          • Tops, T-Shirts
          • Trousers, Jeans
      • Vêtement femme
        See all
      • Vêtements
        • Accessories
          • Belts
          • Handbags
          • Scarves
          • Socks, Tights
      • Shoes
        Shoes
      • accessories
        See all
      • Vêtements
        • Men
          • Coats, Parkas
          • Jumpers, Vests
          • Polos, T-Shirts
          • Shirts
          • Trousers, Bermuda shorts
      • Vêtement femme
        See all
      • Vêtements
        • Eco-responsible
          • Jackets, Coats, Parkas
          • Jumpers, Vests
          • Shirts, Tunics
          • Skirts, Dresses, Shorts
          • Tops, T-Shirts
          • Trousers, Jeans
      • eco responsible
        See all
      • test
        eco responsible materials
      • test
        eco responsible materials
      • test
        Outlet
      • test
        All products
  • BECOME A FASHION CONSULTANT
      • Test
        The status of Independent Home Sales Representative

        Become a
        Fashion Consultant

        Join us!
      • Activity
        Activity
      • Become a Fashion Consultant
        Become a Fashion Consultant
      • Become a Shopping Planner
        A tailor-made activity
      • Become a Shopping Planner
        Testimonials
      • Become a Shopping Planner
        The Elora training
      • Become a Shopping Planner
        Everything you need to know about VDI
      • ACTIVITÉ
        ACTIVITÉ
      • Become a Shopping Planner
        The VDI Guide
      • Become a Shopping Planner
        VDI earnings
      • Become a Shopping Planner
        VDI questions
      • Become a Shopping Planner
        VDI Blog
      • Une activité sur mesure
        • Additional salary
      • Une activité sur mesure
        • Home sales
      • Become a Shopping Planner
        makeover sessions
  • SESSIONS SHOPPING
      • Test
        Ready for a shopping session?

        Ready for a
        shopping session?”

        The Elora Experience
      • Shopping Session
        Shopping Session
      • Become a Shopping Planner
        Elora shopping sessions
      • Become a Shopping Planner
        Your benefits
      • Become a Shopping Planner
        They talk about it
      • Become a Shopping Planner
        Find Your Fashion Consultant
      • Become a Shopping Planner
        The brand
      • Become a Shopping Planner
        The collections
      • Become a Shopping Planner
        Look tip
  • COLLECTIONS
      • Test
        NEW SPRING COLLECTION 2025

        New Spring
        collection 2025

        Discover the collection
      • Vêtements
        • Collections
          • Ready-to-wear Pop-Bar jeans 2024
            • Pop-Bar with jeans 2025 -2
            • Pop-Bar with jeans 2025
              • Pop-20
              • Pop-19
              • Pop-18
              • Pop-17
              • Pop-16
              • Pop-15
              • Pop-14
              • Pop-13
              • Pop-12
              • Pop-11
              • Pop-10
              • Pop-09
              • Pop-08
              • Pop-07
              • Pop-06
              • Pop-05
              • Pop-04
              • Pop-03
              • Pop-02
              • Pop-01
          • Ready-to-wear Summer 2025
            • Summer 2025-2
            • Summer 2025
              • summer-34
              • summer-33
              • summer-32
              • summer-31
              • summer 30
              • summer-29
              • summer-28
              • summer-27
              • summer-26
              • summer-25
              • summer-24
              • summer-23
              • summer 22
              • summer-21
              • summer 20
              • summer-19
              • summer 18
              • summer-17
              • summer 16
              • summer 15
              • summer 14
              • summer 13
              • summer 12
              • summer 11
              • summer-10
              • summer-09
              • summer-08
              • summer-07
              • summer-06
              • summer-05
              • summer-04
              • summer-03
              • summer-02
              • summer-01
      • Become a Shopping Planner
        Ready-to-wear Spring 2024
      • Become a Shopping Planner
        Ready-to-wear Spring 2024
      • collections
        See all
      • More Responsible Fashion
        More Responsible Fashion
      • Become a Shopping Planner
        A More Sustainable Fashion
      • Become a Shopping Planner
        Our More Responsible Materials
      • Become a Shopping Planner
        Standing Against Fast Fashion
      • Become a Shopping Planner
        The brand
      • Become a Shopping Planner
        shopping sessions
      • test
        ESHOP
  • ABOUT
      • Test
        {l s=

        The brand
        Elora

        Learn More About the Brand
      • The brand
        The brand
      • Become a Shopping Planner
        Our Story
      • Become a Shopping Planner
        The Elora Spirit
      • Become a Shopping Planner
        Our Values
      • Become a Shopping Planner
        Life at Elora
      • Our Commitments
        Our Commitments
      • Become a Shopping Planner
        Elora committed brand
      • Become a Shopping Planner
        Taking care of women
      • Become a Shopping Planner
        More sustainable fashion
      • Become a Shopping Planner
        More responsible collections
      • Become a Shopping Planner
        A more responsible system
      • Become a Shopping Planner
        shopping sessions
      • Become a Shopping Planner
        SHOPPING PLANNER
      • test
        ESHOP
Mes favoris Connection
Cart 0 Product Products (0)

No products

To be determined Shipping
0,00 € Tax
0,00 € Total

Prices are tax included

Check out

  • gb
  • fr
  • de
Processing
Cart 0 Product Products (0)

No products

To be determined Shipping
0,00 € Tax
0,00 € Total

Prices are tax included

Check out

Product successfully added to your shopping cart
Quantity
Total
There are 0 items in your cart. There is 1 item in your cart.
Total products
Total shipping   To be determined
Total
Back to

Returns within 15 days of receipt of parcel

Secure payment

Secure payment

Shipping costs

Free delivery from 150 euros onwards

Continue shopping View my cart

Blog

  • Home
  • Blog
  • Home sales
  • The main principles of direct selling

By Yves Duplatre, Managing Director of Elora

The main principles of direct selling

05 APRIL 2018

Yves Duplatre has been atthe helm of Elora, the ready-to-wear home shopping brand, for over 12 years. Together with his team and some 1,000 independent home sales assistants, they are responsible every day for the success of this leading fashion brand in France and abroad. A passionate entrepreneur and father of three, Yves Duplatre talks about 5 key principles of direct selling and entrepreneurship.

elora-conseils-vdi

Tweet Share +1 Pin it

1/ Having the right idea at the right time

Elora is an example of a great idea that responds to a real desire: to live a more relaxed and personalised fashion, without taboos, whatever your figure. The idea? 1,000 fashion consultants who travel the length and breadth of France, dressing under their arm, to present their fashion favourites in the friendly confines of their "home sweet home". These intimate private sales are held in the presence of around ten guests, with a hostess and a fashion consultant trained in makeovers and the latest trends from the fashion world.

2/ Cultivate your difference... without compromise!

For Yves Duplatre, what makes Elora so successful in France and internationally? Without a doubt, the absence of compromise! We are uncompromising when it comes to product quality, style and innovation, in order to deliver clothes that are " beautiful and innovative, but also comfortable and of impeccable quality ", he explains. "I sincerely believe that if a company has a good product to offer, it can build and grow even when times are tough". Even though the economic climate over the last 5 years seems unfavourable, Elora has nevertheless enjoyed very strong growth since 2012. Elora is recruiting more and more VDIs, particularly in France, Canada and Switzerland.

3/ The team, the key to success

"Alone we can go fast, together we can go further" is how the Elora teams put it. "I'm in constant dialogue with my teams, whether they're at head office or out in the field". As for Elora's fashion consultants, the brand brings them together twice a year in prestigious locations all over France. " I have a special relationship with most of them. Our fashion consultants do an exceptional job and I say 'thank you' to them every time I get the chance. Some of them have become friends . When Yves Duplatre isn't criss-crossing France to meet them, he's also giving management training to 80 consultants, who have become leaders who manage their own teams of independent sales assistants.

4/ Inspiration comes from cohesion

When asked " What are you most proud of? ", Yves Duplatre replies "The working atmosphere! It's very rare these days to work in such an exceptional atmosphere and to get up in the morning happy to see your colleagues. I'm also very proud to see hundreds of women who have regained their self-confidence thanks to their job as a beauty consultant!

5/ Long-term vision

A boundless optimist, Yves Duplatre firmly believes in the future of his company, his team and their development together. " I hope to still be here in 10 years' time. We're overflowing with projects (...) inertia is the number 1 danger in any business, and even more so in the world of fashion ".

Anything else you'd like to add? Bonne route Elora!

Tweet Share +1 Pin it

Justine Nikolaïev, model and face of Elora ELORA'S FASHIONS MAKE A SPLASH
Back to the blog

Discover Elora

Ready-to-wear Summer 2025

 Ready-to-wear Summer 2025 Discover the collection

Ready-to-wear Pop-Bar jeans 2024

Ready-to-wear Pop-Bar jeans 2024 Discover the collection

But also...

Our other articles

Home sales: a path to personal fulfilment

Home sales: a path to personal fulfilment

03 April 2024

Home sales

Rencontrez-vous des difficultés à vous faire une place sur le marché du travail ? Et pourtant,...

Read this article
Finding the perfect balance: combining work and passion

Finding the perfect balance: combining work and passion

26 March 2024

Home sales

Le bon équilibre entre votre travail et votre épanouissement personnel est...

Read this article
Our ideas for making money at home in 2024

Our ideas for making money at home in 2024

19 March 2024

Home sales

Working from home and generating income is perfectly feasible. Working from home...

Read this article
A career in fashion, no diploma required

A career in fashion, no diploma required

19 March 2024

Home sales

Does the world of fashion appeal to you, and would you love to work in it? ...

Read this article

3 rue de l'industrie

49450 La Seguiniere - France

Tel. +33(0)2 41 55 61 71

Contact us
The Elora brand
  • The Elora Spirit
  • Our history
  • Our values
  • Life at Elora
  • Elora committed
  • Blog
  • VDI Elora
  • Elora home sales
Blog
A tailor-made activity
  • A tailor-made activity
  • Become an advisor
  • Become a hostess
  • Advisor testimonials
  • Hostess testimonials
  • Fashion consultant
  • Become a ready-to-wear saleswoman
The collections
  • All collections
  • Ready-to-wear Pop-Bar jeans 2024
  • Ready-to-wear Summer 2025
  • Ready-to-wear Spring 2025
  • Ready-to-wear Winter-Zen 2024
Makeover
  • Makeover sessions
Elora committed
Trustpilot
  • Elora 2025

  • Legal information and General Terms and Conditions
  • Privacy policy