Elora: a committed brand

The importance of making a commitment as a brand

Historically, Elora has been a committed ready-to-wear brand that cares about the environment.

A fashion brand with a commitment produces clothing while :

• Reducing its greenhouse gas emissions
• Respecting the working conditions of its employees
• Focusing on the quality and durability of textiles

The search for innovative, durable, comfortable and health-friendly raw materials is one of the key challenges for an ethical brand.

The Elora brand has built its reputation and image in the ready-to-wear sector by using quality materials to create competitively priced clothes that appeal to the French.

A commitment that allows us to exercise our skills in-house

Just as we want to create more sustainable fashion, we are committed to building trusting partnerships within our company.

Every Elora employee is part of our extended family. They work in the four corners of France, Belgium, Switzerland and Luxembourg.

We are also enriched by the fashion vision of each of our consultants, enabling them to develop a stable and fulfilling career. Our flexibility allows us to adapt to the life of each sales assistant, so that they can always practise their profession with passion.

The strength of a committed brand lies in the trust placed in it by its employees. Our customers love the enthusiasm of our sales assistants and put their trust in them without ever being disappointed.

Committed to more responsible fashion

Elora's marketing strategy is based primarily on the positive action and word-of-mouth of hundreds of thousands of customers and sales assistants. Eco-consumers are sensitive to this feedback and give it a lot of credence!

We make sure that our professional partners and suppliers share our values and our vision of more responsible fashion. Today's fashion needs to go straight to the essentials, while offering unique, high-quality, timeless pieces that will last through the seasons. We have an eye for detail, creating timeless garments that appeal while reducing our impact on the world.

Discover our collections for women and men.