The Federation of Direct Home Sales (FVD)

The FVD, representing companies in the direct selling sector

Formerly known as theAssociation Nationale pour la Vente et le Service à Domicile (ANSVD) and then as the Syndicat de la Vente à Domicile, the FVD (for Fédération de la Vente Directe) came into being in 2001, along with a new, more impactful graphic identity.

For fifty years, the FVD has established itself as the main observatory for a new and powerful sales channel, excluding in-store sales and distance selling (such as the Internet): direct selling and its interests. To date, it is the only representative body for companies that have chosen to address consumers directly through a network of individual or group sales representatives.

What does the Fédération de la Vente Directe do?

The main aim of the Fédération de la Vente Directe is to gain recognition for Direct Sales and its professions at national and international level. The FVD works with member companies, public authorities and consumers to raise the profile of this distribution model. In France in 2015, Direct Sales accounted for sales of €4.04 billion, with 640,215 people working in the sector. It's a highly promising sector, revolutionising employment and remuneration!

From a territorial point of view, the FVD is particularly active within the French regions, having assigned a Regional President to each of the 12 zones it has established, as well as a President for the French overseas departments and territories. By having a dedicated local representative, the FVD is able to promote a particularly structured network and a commitment to supporting companies and facilitating dialogue with all its stakeholders.

Its related mission, and not the least important, is to oversee the development of its member companies - over a hundred in France today. From all sectors (jewellery, food, textiles and fashion accessories, cosmetics, etc.), the FVD provides them with a wide range of legal, commercial, administrative and media support.

Elora, prêt à porter à domicile, an active member of the FVD

Elora has been a particularly active member of the FVD for many years. Our membership of the Fédération de la Vente Directe is a concrete expression of our desire to develop our business and that of our door-to-door saleswomen by complying with the strict rules of the Code of Conduct andEthics for Direct Sales.

Safety and transparency have always been at the heart of our approach to supporting our home sales team. We provide them with personalised training in the VDI (Vendeur à Domicile Indépendant) profession.

Coaching, seminars, a telephone hotline, marketing tools such as catalogues and leaflets, a mobile application and a dedicated space on the Internet to manage their sales activity... All the ingredients are there to promote the personal and professional development and financial independence of our consultants.

They are the ones who talk about it the best, they love it and testify about their new careers as Sales Advisors at ELORA.

Join our team of Fashion Consultants or become an Elora Hostess!