Why choose organic cotton?

Organic cotton: a greener choice?

Traditional cotton growing is one of the most polluting on earth. It uses a quarter of the pesticides sold worldwide, even though it covers less than a tenth of the planet's surface area. What's more, the purchase of these fertilisers puts farmers and small cotton growers into debt. However, cotton accounts for almost half the world's textile production.

Fortunately, it is possible to produce cotton in a different way and to get directly involved with the farming villages so that they can harvest it in complete safety. To consume cotton in a way that respects people and the planet, opt for organic rather than conventional farming. That way, you can limit the use of large quantities of fertiliser and all the chemical substances that are harmful to your health and that of the planet.

What is organic cotton?

Organic cotton is cotton grown using natural compost to replace chemical fertilisers. GMO-free, it is grown using less water than conventional cotton. While a conventional cotton T-shirt uses 2,700 litres of water, an organic cotton T-shirt requires just 100 litres. The dyes are free from heavy metals and other carcinogenic substances.

What are the advantages of organic cotton?

Fairer, more natural and healthier, organic cotton is better for the environment, for the working conditions of farmers and for your health. It's also better quality.

Better environmental protection

Growing organic cotton uses no toxic products and does not deplete the soil. It also uses less energy and water. The result is a garment that causes very little pollution, making it healthier for the planet in the long term.

Better working conditions for farmers

The pesticides traditionally used on cotton have a negative impact on the health of those who handle them, i.e. the farmers and inhabitants of the regions where the cotton is grown. Using organic cotton also means better working conditions for farmers, protecting their health first and foremost.

Better textile quality

Organic cotton has particularly strong fibres. Clothes are robust and durable, and are less easily damaged. In fact, because of the aggressive treatments it undergoes, traditional cotton is often of poorer quality.

Using organic cotton is an excellent compromise for a fairer, more ecological and eco-responsible wardrobe. Thanks to the various labels that exist, you can easily recognise organic cotton and renew your wardrobe with clothes that match your values and needs: all with better quality. Better for your health and the environment, your textiles are ethically designed for you.