Is home shopping based on a human and sustainable model?

30 DECEMBER 2020

In today's society, customer relations are more important than ever. Consumers want a more personalised buying experience and a relationship based on exchange with their advisers. Companies are therefore doing everything they can to put the human element at the heart of their strategy.

In this respect, door-to-door sales are on a roll. It offers everything that customers want: real proximity between buyer and seller, tailor-made advice, human contact and a personalised shopping experience.

Home shopping is therefore based on a deeply human model. It can also promote ecology and advocate a more sustainable lifestyle. Here's a closer look at the major eco-responsible and caring trends in home shopping.

La vente à domicile : des valeurs humaines et durables ?

Tweet Share +1 Pin it

Human relations first and foremost

Home selling is above all a model based on human relationships. Sales take place between a home consultant and customers, at private meetings or in small groups. This encourages exchanges between all the participants. What's more, the salesperson knows his or her customers and can suggest products that are particularly suited to them. This is particularly true in sectors such as ready-to-wear, where the sales assistant acts as a fashion advisor, providing 100% personalised advice to customers.

Sales meetings are held in small groups,

Kindness at the heart of the VDI profession

VDIs, or independent home sellers, have a caring role to play. They have to take their customers' wishes and needs into consideration without passing judgement. They reassure them and help them to gain self-confidence, while listening to them and offering them the right products and services. Sales are also organised in a friendly atmosphere, far from the usual hustle and bustle. These sales meetings take place in the home of a hostess, where customers are generally surrounded by their friends, in a relaxed, cocooning atmosphere.

Read also: How does a special fashion home sale work?

Brands on the road to eco-responsibility

More and more eco-responsible brands in the home shopping sector are offering more ethical products and/or services. Home retailers and customers can therefore choose beautiful brands that choose to offer quality collections and support genuine commitments.

At Elora, we have chosen to move towards increasingly responsible collections, to make our sales system more ecological and to advocate woman empowerment. Find out more about our commitments.

Passing on sustainable practices

In the same way, home shopping chains have a role to play in passing on sustainable practices. Home sales assistants can take advantage of sales meetings to explain the good practices that can be put in place on a daily basis to protect the environment or make the planet more beautiful. For example, they can present good ecological cleaning practices to their customers: a lower washing temperature, full washing machines, the use of ecological detergents or the promotion of air-drying.

Tweet Share +1 Pin it

How do you know if a brand is ethical? What is eco-responsible and sustainable fashion?

Back to the blog