VDI: why adopt personal branding?

As a door-to-door salesperson, you may think that relying on brand awareness is enough to sell. But that's not the case.

In fact, you're competing with other home-based retailers in your area who offer exactly the same products as you.

So how do you get customers to go to you and not your competitors? With personal branding!

What is personal branding?

Personal branding is a communication method that involves promoting an individual's image and personality rather than the brand itself.

This practice enables the person concerned to stand out from the competition, expand their customer portfolio and build customer loyalty. However, personal branding is not a way of flattering your ego or putting yourself forward.

As a self-employed person, you are all the more concerned by personal branding. You're in fierce competition with other home-based sellers selling the same products as you, so you need to find a way to stand out from the crowd. Personal branding is the ideal way to attract new customers.

VDIs: why use personal branding in your communications?

Now more than ever, customers need to identify with the brand and feel a human attachment to the home assistant, which is what personal branding is all about.

Personal branding also allows you to take control of your professional success by communicating in your own way. You'll be yourself, and you'll be in control of your communication, because you'll know what to say and how to say it.

How do you get started with personal branding?

If you want to embark on personal branding for home sales, we advise you to focus on the following 3 stages: getting to know yourself, making yourself known and gaining recognition.

1 - Getting to know you

To use personal branding in your communications, it' s essential to know your goals and your personality: What goals do you want to achieve? What makes you stand out from the crowd? What is your added value? What do you want to highlight?

2 - Making yourself known

Once you've taken stock of yourself, you can start to develop your personal communications strategy for your home sales.

There are three key points: the target audience, the graphic charter and the editorial charter.

- Target audience

First and foremost, you need to identify your target audience. As a door-to-door salesperson, you target an audience close to home. Locality is therefore very important and should be highlighted on your social networks.

You should also think about the average age of your future customers. More likely to be in their thirties? In their forties? In their fifties? Depending on their age, your communication won't be the same.

Generally speaking, your home shopping customers will be in your age bracket, so it's easy for them to identify with you. Build on this!

- Graphic charter

When customers or future customers visit your social networks, they need to be able to identify you using your visual identity. Ask yourself all these questions: What colours suit you? What kind of media (photos, videos, etc.) do you want to produce? What kind of posts do you want to publish?

Some people prefer to take videos of themselves talking and presenting products, while others prefer to take beautiful photos of products being worn or used. It's up to you to decide what suits you best.

- Editorial charter

The editorial charter corresponds to the tone you adopt and the rhythm of publication you wish to have.

The questions to ask yourself are Do you want to seem close to people? Do you want to make them laugh? Or do you prefer to be taken really seriously? Are you able to publish every day, every other day, twice a week?

Internet users like consistency on social accounts. They prefer a regular posting rhythm and a consistent tone so that they can identify more personally with the person they are following.

3 - Get yourself recognised

Once your strategy is in place, you can adjust and develop your communication.

Identify what your customers like to see and which media work best so that you can adapt your next publications. The more you tailor your communications to your personality and your customers' needs, the more you'll be recognised in the region as a reference in home sales!

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