As an Elora Personal Shopper specialising in home clothing sales, you play an essential role in customer relations. Because customer loyalty is a marketing lever that can help you increase your sales, turning your customers into ambassadors is part of your success.
The Elora brand is committed to working with you to strengthen the bond with your customers and make your home-based independent sales assistant (ISA ) business a success. With training and tools to develop their network, we support our Shopping Planners to help them turn customers and hostesses into true ambassadors.
Building customer loyalty
Implementing a loyalty strategy is highly effective, because a loyal customer buys more often and is more inclined to adopt new products. Customer loyalty is based above all on a quality shopping experience and meticulous customer care.
As well as providing an impeccable customer service, you need to personalise the relationship and create closeness through appropriate communication. Try to remember the first name of each of your loyal customers, and carefully record their birthday so that you can give them something special on the day. Invite them to preview the new clothing collection. Then encourage them to create their own whishlist so that you can get a better idea of their tastes and suggest complementary products to complete their look.
Be proactive and ask your customers for their opinion after each purchase, so that you can detect the slightest cause for dissatisfaction and react accordingly. Little by little, through regular and constructive interaction, you will gain their trust and be able to identify, among satisfied customers, the customer ambassadors.
Building a community around the Elora brand using social networks
As part of your marketing strategy, social networks have become essential for forging strong links with your customers and building loyalty. Create your Elora fashion consultant page and groups to turn your customers into active members of a community around our brand.
Share content on social networks about our products, our company and our values, and why not about your experience as a VDI shopping planner for Elora. Invite your customers to comment on your publications to encourage engagement, and to post their own photos of the clothes they've worn with ideas for accessorising. Some of your customers will be delighted to have their say and express their enthusiasm for our eco-responsible collections, turning them into ambassadors.
However, don't neglect loyal customers who aren't comfortable using social networks: the telephone remains your best ally for maintaining a quality relationship and building loyalty. Positive word-of-mouth doesn't just spread on the web!
Customer ambassadors at Elora
Once you've identified your customer ambassadors, maintain their commitment with regular interactions, in person or remotely, and a content strategy that reflects your taste for ethical and sustainable fashion.
Some of your loyal customers could become hostesses and welcome you for new meetings at home with their friends and relations. Others may want to become VDI shopping planners themselves and join our network of 1,300 fashion consultants in Europe as part of your team.