Personal shopper and shopping planner: two professions for fashion enthusiasts

In a world where fashion is constantly evolving, finding your style can be a real challenge. That's where personal shoppers and shopping planners come in, two fashion professionals who share their passion for clothes with their customers. Elora, a specialist in home sales of ready-to-wear clothing, takes a look at this support and advice service and guides you in deciding whether the shopping planner profession is right for you.

Personal shopper vs shopping planner

The personal shopper is an expert in the art of finding the perfect garment. They guide their customers through their purchases, taking into account their style, tastes and budget. This advisor adapts to each individual to create a wardrobe that reflects their personality while respecting their desires. Personal shoppers can work as freelancers or be attached to one or more boutiques. This personalised service transforms shopping into a made-to-measure experience, but is generally charged by the hour, on top of the price of the clothes.

At Elora, the shopping planner is also a fashion and coaching professional, but he or she enriches the experience by organising convivial shopping sessions for one or more people. Their mission? To suggest trendy looks, highlighting the unique characteristics of each participant. Thanks to his or her expertise in styling and image consultancy, the shopping planner creates a moment of sharing where fashion rhymes with pleasure. This service is completely free of charge, and each participant is free to buy or not the different pieces presented.

Would you like to try on clothes with your friends? Use our online search engine to find an Elora consultant or shopping planner near you.

The qualities of an Elora shopping planner

What makes a good Elora shopping planner? Above all, it's a question of human and aesthetic skills. Listening skills and empathy are essential for understanding customers' expectations and accurately targeting the products that will join their shopping list. Knowing how to put customers at ease and share advice in a friendly way makes every shopping session more enjoyable.

On the technical side, you need to know a thing or two about colourimetry in order to be able to suggest clothing combinations that enhance each individual's complexion and body shape. A good knowledge of trends and a great sense of aesthetics mean that the list of products presented at the meeting can be adjusted and changed with the seasons.

Shopping sessions can take place in a variety of settings:

- At the home of a hostess with a few friends

- In the Elora consultant's showroom during an open day

- Online via videoconferencing

In short, anywhere you can get together to try on clothes and accessories, touch the fabrics, share tips on how to combine different pieces..

Want to turn your passion for fashion into a rewarding activity? Become an Elora shopping planner: the company offers you trendy collections and supports you with appropriate training.